Marketing Projects
These are some presentations/pitches I have produced in my LMU Marketing classes and internship experiences.
01
Music Plaza Company Analysis
For my MRKT-3516 course, I conducted a company analysis on Music Plaza, a music merchandise retail company focused on K-pop, officially contributing to Hanteo Chart sales.
02
Le Minerale in Singapore
One of my final projects in my internship at Mayora was to pitch a product launch event idea. I incorporated research findings based on current trends, rising artists, and opportunities in music and entertainment.
03
Streaming and Cinema
During MRKT-3512, I explored the possibility that streaming services would replace traditional cinemas. I presented my results based on extensive market research, using both primary and secondary sources, with statistical tools for further assessment.
04
TS Media x Zara
Concluding my internship at TS Media, I presented a project idea for a collaboration between TS Media and Zara. Having previously worked with Uniqlo, I knew Zara would be a feasible partner. I compiled content ideas for Tiktok, Instagram reels, and YouTube for their various series and shows, organized in daily schedules.
05
Proposal for CHIQIO Perfume Samples
While I was a marketing intern at CHIQIO, one project I created was a campaign proposal for its perfume samples, that were delivered to its interns for our testing and ideas. I initiated activities of content creation, interactive experiences, and activations + workshops.
06
Marketing Strategy for Fashion & Consumer Goods
Another project I produced at CHIQIO is aimed towards formulating a social media strategy to target and attract a wider consumer base. I focused on trending and effective techniques employed in Asia and the North America, with a focus on Korea and the U.S., two highly influential hubs of fashion.
